It's common among non-marketers and marketers alike to not quite understand what structured content is and why it's so important. I'd like to take a little time to talk about what it is and why we need to be paying more attention to it—not just as tactical marketers, but at the executive level, too.
Read MoreToday we reflect on the high points and look toward the future; we look at the positive nuggets that came out of this weird year.
Read MoreBig tech and privacy laws are changing the way marketers access data. Catch up on what you need to know for 2021.
Read MoreThis got the Peas talking about creating content assets like videos, articles, or graphics and how to keep promoting those assets so you really get the most bang for your buck. We talked through some ideas for how to keep using content assets after the initial launch so that your campaign doesn’t fall flat. Here are a few ideas we had.
Read MoreThis month, inspired by our most recent Pod Chat meetup, we’re talking about implementing content marketing and content strategy in real life.
Read More