Running your business on a string of last-minute scrambles is about as healthy as living on espresso shots and adrenaline. Each spike of activity leaves an equally steep dip on the other side—burning out your team, trashing cash-flow predictability, and making long-term planning impossible. The panic cycle might rescue you in the moment, but it will never build the steady, scalable growth your business (and your sanity) actually need.
Read MoreWelcome to The Pod | Marketing Blog
Words of marketing wisdom from the Peas.
Marketing can’t succeed in isolation—it requires alignment with the entire business. Yet, many small business owners see marketing as a set of tasks rather than a strategic function, delegating it without staying engaged. This disconnect weakens the customer relationship and stifles growth. While owners don’t need to execute every tactic, they do need to shape the strategy. The key? Start by asking the right questions.
Read MoreWe've taken feedback from our peers, our partners, and yes, even our competitors, and decided that collaborating to serve our professional aspirations would have a greater impact for all of us.
Read MoreIn today’s ever-evolving world, AI stands as a tool with limitless potential—for those who know how to use it. Whether it is improving targeting, segmentation, or personalization, Artificial Intelligence opens up countless doors to the world of marketing. Join us to discover just exactly this means for you and your business, and what to steer clear away from.
Read MoreAs the business world faces a whirlwind of change, are you prepared to adapt and connect with your customers in these shifting tides? It's all about actively listening and building trust during these uncertain times, ensuring you stay aligned with your audience and create lasting connections in the midst of change.
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