Marketing can’t succeed in isolation—it requires alignment with the entire business. Yet, many small business owners see marketing as a set of tasks rather than a strategic function, delegating it without staying engaged. This disconnect weakens the customer relationship and stifles growth. While owners don’t need to execute every tactic, they do need to shape the strategy. The key? Start by asking the right questions.
Read MoreWelcome to The Pod | Marketing Blog
Words of marketing wisdom from the Peas.
We've taken feedback from our peers, our partners, and yes, even our competitors, and decided that collaborating to serve our professional aspirations would have a greater impact for all of us.
Read MoreSuccessful marketing is more than advertising. The real magic happens after you've attracted an audience. It’s what takes customer interest and turns it into a sale.
Read MoreI've been noticing lately that clients are asking more about pricing. No doubt the current post-pandemic environment is at the heart of this. It's a tricky conversation to navigate, but it can be done effectively without burning bridges with your existing customers or scaring off new ones.
Read MoreAs I meet with business owners, marketers, and leaders in various roles in organizations, including higher education, I often hear “I’m just not sure what I should be posting on social media, or if it’s even working.” This is such a common challenge that it’s time to dig into it a little bit.
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