Start with Strategy
Whether you’re a small business with limited resources to carry out marketing activities or a mid-size organization with a few marketing staff, strategy matters. From content marketing to content management to marketing operations, strategy is where you should start.
Project-Based Marketing Strategy & Planning
If you don't have a marketing department, want to create one, or need plans and direction to grow your business:
Marketing isn’t just about tactics. From the leadership team level, your organization may benefit from marketing experience that is focused on the entire customer journey. Anything that impacts the customer can have an impact on your marketing effectiveness. Here are some ways we can add value to your organization by focusing on the customer journey.
Project-Based Strategic Marketing Planning* - 90-Day Project
Erin Trowbridge is a Certified UFM Marketer.
Addressable Market Segmentation and Market Sizing w/Buyer Personas
Marketing/Customer Journey Budget w/audit of current spending and recommendations for target spending based on revenue goals
Documented Marketing Plan
Analytics/Tracking/Measurement Audit (Implementation quoted separately)
Marketing Operations Audit
Vendor recommendations
Technology opportunities
Internal staffing and training recommendations w/job descriptions
EOS Implementation at department level
Final Report & Recommendations
Implementation and Alignment - Budget+Content+Delivery+Measurement (quoted separately, see Marketing Team Support)
The Customer Journey Revenue Funnel
Unified Funnel Metrics is a Sales/Revenue Funnel Operating System that focuses on accountable marketing and driving revenue.
Fractional or Interim Marketing Executive / CMO
If you already have a marketing plan in place—and have a team executing—but need someone to own it, drive it forward:
During transition and growth periods, having an experienced leader can keep your team supported, continue the flow of communication between teams, maintain accountability, alleviate stress from added work for other leaders, or prepare you to grow your business. As an interim (i.e. fractional) CMO, we also apply the same customer journey principles mentioned above. All of this at less than half the cost of an FTE and without the stress of a costly executive hire.
Interim CMO* - 90-Day Min.
In-person and virtual role, managing high-level marketing strategy, communicating with leadership team/CEO. Primary responsibilities include:
Managing Budget
Revenue and Customer Journey Accountability
Strategic Direction Setting for Marketing the Business/Product
Documentation and Reporting of Marketing Activities
Marketing Team Management and Leadership (facilitating meetings, reviews, hiring, professional development, etc.)
Marketing Representative on Board of Directors or Leadership Team
“We appreciated the professionalism, attention to our particular needs and quick realization of what our needs were based on the process that Four Peas used to evaluate our current marketing program. The insights and recommendations were spot on for how we need to proceed and improve in order to achieve a greater return on our marketing dollars spent and also on where we should be directing our efforts to maximize that return. Wonderful experience working with Erin.”
* Client Requirements:
Willing to share budgets and sales/revenue figures, and any financials related to your customer journey
Provide support for cross-functional collaboration with sales and service teams
Attend meetings, be engaged with us, and come prepared
Be open and real; everyone is coming into this at a different stage and with different experience; there is no shame or blame in where you are, there is only opportunity to change for the better